Hear Luminary x On Second Thought w/ Trevor Noah at Madison Square Garden

Agency Producer: Tierra Kelly

In partnership with Hear Luminary for the New York Comedy Festival, we highlighted On Second Thought w/ Trevor Noah at MSG. Using Luminary’s signature yellow and black, we created commemorative giveaways and a replica of Trevor’s podcast studio, where fans could sit for a photo-op with a green-screen Trevor and record their own “On Second Thought” message.

Agency: VMLY&R / New York