Use: Digital, OOH, Retail / POS, Brand & Collateral
ViiV Healthcare x Me In You, You In Me
Agency Producer x Line Producer: Tierra Kelly
We brought together cultural leaders to de-stigmatize, normalize, and catalyze a new type of conversation around HIV prevention. First, they spoke anonymously, as strangers. Then, we filmed them as they met in person for the first time – powerfully illustrating how finding community in each other and overcoming bias are crucial to HIV prevention.
Agency: Harley & Co.
Featured In: Essence, The Grio, The Breakfast Club, Rolling Out and many more