Calphalon x Cooking On The Countertop w/ Michael Chernow
Role: Account Manager
To help with the launch of 6 new products, Calphalon partnered with celebrity Chef Michael Chernow in creating 5 short videos where he created unique dishes and tips that highlight how to best use these new appliances, as well as Calphalon Premier Space Saving Cookware. The goal was to inspire consumers to learn how to create Michael’s recipes -- which was made using Calphalon’s new line of electric appliances and Premier Space Saving Cookware.
Agency: VMLY&R / New York
Starring: Michael Chernow