New Balance x NYFW 2018 Be The Exception
Role: Account Manager
Using artificial intelligence to celebrate those who are the exceptions to those trends, and fearlessly go their own way, we developed custom-built computer vision technology. We observed and learned the most popular colors, patterns and styles being worn on the streets of NYC in the days leading up to Fashion Week.
Agency: VMLY&R / New York
Production Company: Tool of North America / Santa Monica. nøcomputer / Belgium. Dictionary Films / Chicago. Rumor Films / Chicago
Awards: Ad Week Experiential Awards - Best Use of AI - Winner // Cannes Lions - Brand Experience & Activation; Tech-led Brand Experience Shortlist // Cannes Lions - Media; Use of Real-time Data - Shortlist // Cannes Lions - Outdoor; Innovation in Outdoor - Shortlist // One Show Creative use of Data/Targeting Merit Award // One Show Creative use of Data/Real-Time Merit Award
Featured In: FAST Company, HighSnobiety, Footwear News and many more
* Replicated in Toronto, Madrid and Stockholm
