NYFW 2018 Be The Exception

Client: New Balance

Agency: VMLY&R / New York

Account Manager: Tierra Kelly

Production Company:  Tool of North America / Santa Monica. nøcomputer / Belgium. Dictionary Films / Chicago. Rumor Films / Chicago

Awards: Ad Week Experiential Awards - Best Use of AI - Winner // Cannes Lions - Brand Experience & Activation; Tech-led Brand Experience Shortlist // Cannes Lions - Media; Use of Real-time Data - Shortlist // Cannes Lions - Outdoor; Innovation in Outdoor - Shortlist // One Show Creative use of Data/Targeting Merit Award // One Show Creative use of Data/Real-Time Merit Award

Featured In: FAST Company, HighSnobiety, Footwear News and many more

* Replicated in Toronto, Madrid and Stockholm