New Balance x Fresh Foam
Role: Agency Producer and Post Production
Ever wondered about the science behind the complex patterns of the sole of your running shoe? We certainly did. Working with our client New Balance, we created a series of animated spots that served to answer this question with a few tongue-in-cheek explanations of New Balance’s Fresh Foam technology. The hexagonal pattern of the Fresh Foam sole supplies unparalleled comfort for long-distance runners, and we used this shape in various forms to playfully celebrate this science.
Agency: VMLY&R / New York
Client: New Balance
Production Agency: Transistor Studios