Krazy Glue x Man vs. Glue
Role: Account Manager for Film and Activation
To increase brand awareness by demonstrating to consumers that Krazy Glue is a Krazy Strong, Krazy Fast super glue, we challenged The Mountain to a head-to-head competition putting the worlds strongest man against the worlds strongest glue. We put The Mountain and Krazy Glue through a series of weightlifting tests that showcased the true strength of the man and the product.
Agency: VMLY&R / New York
Director: Mickey Finnegan / Best Friend TV
Live Event: Telescope TV
Starring: Thor Bjornsson
Awards: 2019 Bronze Anvil winner in Influencer Marketing to Expand Awareness // 2019 PRWeek Global Awards winner in Product Brand Development
