ViiV Healthcare x Me In You, You In Me II
Role: Production Supervisor and Post Production
A continuation of the national HIV prevention campaign that debuted in 2022, MIYYIM II features another set of cultural leaders to de-stigmatize, normalize, and catalyze a new type of conversation around HIV prevention. Similar to the first iteration, they spoke anonymously, as strangers. Then, we filmed them as they met in person for the first time – powerfully illustrating how finding community in each other and overcoming bias are crucial to HIV prevention. To deepen the conversation, we also created a local lift in 4 cities across the country to help create space for the LGBTQIA+ community to discuss prevention.
Agency: Harley & Co.
Photographer: Kevin Sinclair
Cinematography: Matthew Schroeder
